Label Watch: Just HYPE.
Starting in 2011, HYPE. have quickly grown from a young, aspiring U.K. brand, into a widely supported label.
Watch out for Just HYPE.
Renowned for their bold prints, extravagant patterns and eye catching designs. More recently the brand has grown and is enjoying more commeircal succes in Britain.
After operating mostly on their website they can now be found in Foot Asylum and have been picked up by TOPMAN Oxford Street. They consider HYPE. to be “a force to be reckoned with”.
The MANual is taking a look at their products and brand to see if they can back up this claim.
HYPE. are very much a 21st century brand. They have an active web prescence and online community.
Check out their website and blogs for fashion tips from models, customers and the brand itself: http://www.justhype.co.uk/